It's often said that 'taste is subjective' and this never rings more true than when we are discussing e-liquid flavours. Within groups of vapers this remark is commonly used as a caveat when talking about flavours. “Does this e-liquid taste nice?” … Yes, it does to me, but of course taste is subjective!
The idea for this blog came about after talking to a frustrated friend who, after trying many different e-liquids and flavours and was disappointed. I tried to understand what it was he was looking for and where I might be able to help him...